Five unique beach huts have been put up along part of the Lincolnshire coast in a bid to update the seaside.
The Bathing Beauties beach hut festival is taking place between Mablethorpe and Chapel St Leonards over the weekend.
East Lindsey District Council commissioned five new huts featuring contemporary designs which will be available for hire to visitors.
Michael Trainor, lead artist, said the huts would attract people to a "partly forgotten" stretch of coastline.
"The overall idea is that when all nine of the huts and some other small structures are in place, there'll be a linear gallery of architecture," he said.
"It aims to attract national and international visitors to this superb, but partly forgotten, 10-mile stretch of the Great British coastline.
(source: BBC)
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